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Our city Zibo, is the capital of Qi state(1046BC-221BC), which was a strong vassal state from the Western Zhou Dynasty to the Spring and Autumn Period and Warring States Period. The Economic prosperity of Qi state relies on the governmental policy of developing industry and commerce vigorously, and opening up to the outside world.  According to historic records, Qi state opened up the "Maritime Silk Road" from the coast of the Shandong Peninsula to the Korean Peninsula, and was a pioneer for the government to advocate and organize overseas trade.
Our province Shandong takes the land of the Lu state (1043BC-255BC) at the same time. Lu state is the birthplace of Confucius, the greatest philosopher who lightened the ancient China likea a star. He constructed a moral doctrine with benevolence as the core.   

Growing up in this open-up land, and Nourished by Confuciusism, Benevolence, Righteousness, Courtesy, Wisdom, Faith is the basic Ethics being sealed to our DNA. This is also the discipline that regulate the way we run our business.